Developing Confident Leaders.

Afemo Consulting was shaped by 2 deeply personal experiences and at the time, having access to professional development coaching would have made a profound difference:

Work with us

Practical leadership support for real-world pressure.

Our approach

We coach leaders as individuals, not just job titles.

• Meet the people behind Afemo

Your next step starts here

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We are proud members of:

Our approach

We develop leaders from the inside out.

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We do not believe in one-size-fits-all leadership coaching.

Every leader we work with receives tailored support built around their goals, challenges and growth journey. We are here to help you grow into a more confident, resilient and effective leader.

• Build your Leadership Confidence

Your next step starts here

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Work with us

Practical leadership support for real-world pressure.

Whether you want to become a more confident leader, strengthen your management skills or prevent burnout, our coaching is designed to help you grow sustainably.

• Leadership Coaching
• Burnout Coaching

The Afemo Methodology

A practical coaching journey designed for real-world leadership challenges.

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Book a Free Consultation and let’s explore the right next step together.

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• Become a confident leader

Free - 30 minutes call

Leadership Coaching Consultation

A 30-minute conversation to understand your situation and explore how leadership coaching or burnout support could help you.

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The fine print

Site Credits

⦿ WEBSITE DESIGN
This Carrd website was designed by Magy Ortiz at Mr. Daisy Studio.⦿ STOCK PHOTOGRAPHY
The stock imagery on this site is courtesy of creators on Unsplash.

Terms & Conditions

Please read these terms and conditions carefully before using this siteTERMS OF WEBSITE USEThese terms of use (together with the documents referred to in it) tells you the terms of use on which you may make use of our website, Afemoconsulting.com (“our site”), whether as a guest or a registered user. Use of our website includes accessing, browsing, or registering to use our site.Please read these terms of use carefully before you start to use our site, as these will apply to your use of our site. We recommend that you print a copy of this for future reference.By using our site, you confirm that you accept these terms of use and that you agree to comply with them.If you do not agree to these terms of use, you must not use our site.OTHER APPLICABLE TERMSThese terms of use refer to the following additional terms, which also apply to your use of our site:⦿ Our Privacy & Cookie Policy, which sets out the terms on which we process any personal data we collect from you, or that you provide to us and provides information about the cookies on our site. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.⦿ Our Acceptable Use Policy & Content Standards, annexed to this document, which sets out how you can and cannot use our site, including the use of interactive features, our responsibilities to you, and the penalties for breaching the policy.INFORMATION ABOUT USOur site is operated by Afemo Health and Fitness Limited, trading as Afemo Consulting Company Registration 16053658 (“We”).Our trading address is:Crown House, 27 Old
Gloucester Street, London,
WC1N 3AX, United
KingdomCHANGES TO THESE TERMSWe may revise these terms of use at any time by amending this page.
Please check this page from time to time to take notice of any changes we made, as they are binding on you.CHANGES TO OUR SITEWe may update our site from time to time, and may change the content at any time. However, please note that any of the content on our site may be out of date at any given time, and we are under no obligation to update it.
We do not guarantee that our site, or any content on it, will be free from errors or omissions.ACCESSING OUR SITEOur site is made available free of charge.
We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. Access to our site is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of our site without notice. We will not be liable to you if for any reason our site is unavailable at any time or for any period.You are responsible for making all arrangements necessary for you to have access to our site.You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms of use and other applicable terms and conditions and that they comply with them.INTELLECTUAL PROPERTY RIGHTSWe are the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.You may print off one copy, and may download extracts, of any page(s) from our site for your personal use and you may draw the attention of others within your organisation to content posted on our site.You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.Our status and that of any identified contributors as the authors of content on our site must always be acknowledged.You must not use any part of the content on our site for commercial purposes without obtaining a licence to do so from us or our licensors.If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.NO RELIANCE ON INFORMATIONThe content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether expressed or implied, that the content on our site is accurate, complete or up-to-date.LIMITATION OF OUR LIABILITYNothing in these terms of use excludes or limits our liability for death or personal injury arising from our negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.
To the extent permitted by law, we exclude all conditions, warranties, representations or other terms which may apply to our site or any content on it, whether express or implied.We will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:⦿ use of, or inability to use, our site; or
⦿ use of or reliance on any content displayed on our site.If you are a business user, please note that in particular, we will not be liable for:⦿ loss of profits, sales, business, or revenue;
⦿ business interruption;
⦿ loss of anticipated savings;
⦿ loss of business opportunity, goodwill or reputation; or
⦿ any indirect or consequential loss or damage.If you are a consumer user, please note that we only provide our site for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any content on it, or on any website linked to it.We assume no responsibility for the content of websites linked on our site. Such links should not be interpreted as endorsement by us of those linked websites. We will not be liable for any loss or damage that may arise from your use of them.VIRUSESWe do not guarantee that our site will be secure or free from bugs or viruses.You are responsible for configuring your information technology, computer programmes and platform in order to access our site. You should use your own virus protection software.You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will cooperate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.LINKING TO OUR SITEYou must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.You must not establish a link to our site in any website that is not owned by you.Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page.We reserve the right to withdraw linking permission without notice.
The website in which you are linking must comply in all respects with the content standards as notified to you from time to time.
If you wish to make any use of content on our site other than that set out above, please email [email protected]THIRD-PARTY LINKS AND RESOURCES ON OUR SITEWhere our site contains links to other sites and resources provided by third parties, these links are provided for your information only.
We have no control over the contents of those sites or resources.APPLICABLE LAWIf you are a consumer, please note that these terms of use, its subject matter and its formation, are governed by English law. You and we both agree that the courts of England and Wales will have exclusive jurisdiction. However, if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.If you are a business, these terms of use, its subject matter and its formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.ACCEPTABLE USE POLICYProhibited usesYou may use our site only for lawful purposes. You may not use our site:⦿ In any way that breaches any applicable local, national or international law or regulation.
⦿ In any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect.
⦿ For the purpose of harming or attempting to harm minors in any way.
⦿ To send, knowingly receive, upload, download, use or re-use any material which does not comply with our content standards.
⦿ To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).
⦿ To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.You also agree:⦿ Not to reproduce, duplicate, copy or re-sell any part of our site in contravention of the provisions of our terms of website use.
⦿ Not to access without authority, interfere with, damage or disrupt:
⦿ any part of our site;
⦿ any equipment or network on which our site is stored;
⦿ any software used in the provision of our site; or
⦿ any equipment or network or software owned or used by any third party.INTERACTIVE SERVICESWe may from time to time provide interactive services on our site.
Where we do provide any interactive service, we will provide clear information to you about the kind of service offered, if it is moderated and what form of moderation is used (including whether it is human or technical).
We will do our best to assess any possible risks for users (and in particular for children) from third parties when they use any interactive service provided on our site and we will decide in each case whether it is appropriate to use moderation of the relevant service (including what kind of moderation to use) in light of those risks. However, we are under no obligation to oversee, monitor or moderate any interactive service we provide on our site, and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of our content standards, whether the service is moderated or not.The use of any of our interactive services by a minor is subject to the consent of their parent or guardian. We advise parents who permit their children to use an interactive service that it is important that they communicate with their children about their safety online, as moderation is not foolproof. Minors who are using any interactive service should be made aware of the potential risks to them.Where we do moderate an interactive service, we will normally provide you with a means of contacting the moderator, should a concern or difficulty arise.CONTENT STANDARDSThese content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it. You must comply with the spirit and the letter of the following standards. The standards apply to each part of any contribution as well as to its whole.Contributions must:⦿ Be accurate (where they state facts).
⦿ Be genuinely held (where they state opinions).
⦿ Comply with applicable law in the UK and in any country from which they are posted.Contributions must not:⦿ Contain any material which is defamatory of any person.
⦿ Contain any material which is obscene, offensive, hateful or inflammatory.
⦿ Promote sexually explicit material.
⦿ Promote violence.
⦿ Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
⦿ Infringe any copyright, database right or trademark of any other person.
⦿ Be likely to deceive any person.
⦿ Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
⦿ Promote any illegal activity.
⦿ Be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety.
⦿ Be likely to harass, upset, embarrass, alarm or annoy any other person.
⦿ Be used to impersonate any person, or to misrepresent your identity or affiliation with any person.
⦿ Give the impression that they emanate from us, if this is not the case.
⦿ Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.SUSPENSION AND TERMINATIONWe will determine, in our discretion, whether there has been a breach of this acceptable use policy through your use of our site. When a breach of this policy has occurred, we may take such action as we deem appropriate.Failure to comply with this acceptable use policy constitutes a material breach of the terms of use upon which you are permitted to use our site, and may result in our taking all or any of the following actions:⦿ Immediate, temporary or permanent withdrawal of your right to use our site.
⦿ Immediate, temporary or permanent removal of any posting or material uploaded by you to our site.
⦿ Issue of a warning to you.
⦿ Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach.
⦿ Further legal action against you.
⦿ Disclosure of such information to law enforcement authorities as we reasonably feel is necessary.We exclude liability for actions taken in response to breaches of this acceptable use policy. The responses described in this policy are not limited, and we may take any other action we reasonably deem appropriate.CHANGES TO THE ACCEPTABLE USE POLICYWe may revise this acceptable use policy at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we make, as they are legally binding on you. Some of the provisions contained in this acceptable use policy may also be superseded by provisions or notices published elsewhere on our site.CONTACT USTo contact us, please email [email protected]Thank you for visiting our site.

Privacy Policy

Aug 2024, in accordance with General Data Protection Regulation (GDPR)PRIVACY POLICY INTRODUCTIONThis privacy policy sets out how Afemo Health and Fitness Limited, Trading as Afemo Consulting, (company registration number 16053658) uses and protects any information that you provide when using our website or contracting with us to provide coaching services. As a business we are committed to ensuring the privacy of the people who engage with us, and therefore any information we ask you to share with us will be strictly dealt with in line with this Privacy Policy and UK Data Protection requirements.COLLECTING DATA AND INFORMATIONAs you engage with us, and we engage with you, we need to collect certain information to help us work effectively together and to deliver our services in accordance with our coaching programmes. We collect information in a variety of ways including through our website, emails, phone calls, verbally or LinkedIn requests.The types of information we initially collect may include the following:⦿ name
⦿ organisation
⦿ job title
⦿ email address
⦿ phone number
⦿ our services that are of interest to youAs we progress in our professional relationship, we go on to request further information to enable a smooth and professional client relationship. This includes information to support when engaging people within your organisation (such as names, email addresses, job titles, phone numbers), as well as contact information for the Finance Department to arrange Vendor Numbers, Purchase Order Numbers, etc.When sharing information with us on behalf of people from within your organisation, it is your responsibility to ensure that you have complied with data regulations before doing so. We accept no liability for making contact with people inside your organisation that you have requested us to.When working with individuals or teams we will go on to request further information to support with the delivery of our coaching programmes. This includes information such as your personal and professional goals/ambitions; team goals; business goals; strategic ambitions.When working with individuals it is likely that sensitive and confidential information will be shared with your Coach. We commit to holding this information with the strictest of confidence and our ‘Coaching Contract’, which we will counter-sign with you, lays out our agreement clearly. If you have not been asked to sign a ‘Coaching Contract’ with us please contact your Coach for further information requesting the opportunity to do so immediately.At the end of a Coaching Programme we might ask for a quote from you to be used alongside your name, title and company for our website or other promotional material. Please let us know if you do not wish your quote to be used.COLLECTING DATA FOR USE WITH PSYCHOMETRIC ASSESSMENT TOOLSAlso, when using Psychometric Assessment tools such as MBTI, Hogan, EQi-360, etc within our Coaching Programmes we require specific information to enable you and others to complete the assessments. This includes your name and email address. EQi-360 also requires contact details for the people you would like feedback from, including their names, email addresses and relationship to you. Copies of Privacy Policies are available directly from each psychometric provider.The results of any Psychometric Assessment you complete through us will always remain your property and we will never share your responses/results with anyone else outside of our organisation without your permission to do so. We may on occasion share them internally between ourselves when co-designing or co-delivering Coaching Programmes.COOKIE POLICYCookies are used to help us compile anonymous statistics (including Google Analytics) in order to improve and manage our site. An example of the information collected would be the path you used to gain access to the site and your patterns of browsing when navigating the site. They are ‘persistent’ meaning they are not deleted when the browser is closed and expire after a period of 2 years unless you visit the same site within the 2 year period in which case the same cookie is refreshed and a new 2 year period begins.
The information these cookies collect is not used to identify who you are, send you targeted advertising or remember where you’ve been on the internet.
To delete or stop cookies being placed on your computer refer to the help menu on your internet browser. In a few cases blocking cookies may reduce the functionality of some sites or prevent access to them depending on your chosen browser options. For further information about how to switch off cookies, visit www.aboutcookies.org.
Links to other websites from our site
On occasion we might choose to reference other websites on our site. Once you leave our site you should note that we do not have any control over the privacy and protection afforded by them. If you choose to submit personal data to them we cannot be held responsible, and would encourage you to always check their Privacy Policy before you do so.
What we do with the information we collect
We only use the information we collect to aid us in providing high quality and professional coaching experiences for our clients.The types of activities that we might use your information for include:⦿ responding to a website request through the ‘Contact us’ page
⦿ your address to send you a Coaching Journal or related training materials
⦿ your phone number to call you for a Chemistry Conversation or to maintain communication with you via text, Whatsapp, phone calling
⦿ your email address to send you information supporting your Coaching Programme such as confirming venues, dates, times, pre-reading, reflection questions
⦿ your email address to request feedback on our Coaches and our Coaching Programmes
⦿ as our clients are often based in locations around the world, your information may be transmitted internationally within our organisationSHARING INFORMATION WITH OUR ASSOCIATE COACHESAt Afemo consulting we have employees and Associate Coaches who deliver our Coaching Programmes. Employees and Associate Coaches are provided with contact details of prospective clients to enable them to make contact directly.
Employees and Associate Coaches are individually responsible for complying with this Privacy Policy and for maintaining appropriate standards in how the collect, use and store data/information in line with GDPR.WHAT WE COMMIT TO NOT DOING WITH THE INFORMATION WE COLLECTWe are very clear that we commit to never using the information to:⦿ sell or share information to third parties for business development or market research or other purposes, unless ordered to do so by a court of lawHow we keep your information safe and secure
We work hard to ensure we keep the information that you share with us safe and secure. We have put the following practices into place to ensure your information is safeguarded (this applies to all Afemo Consulting employees and Associate Coaches):⦿ all laptops where information is stored have anti-virus software installed and maintained annually
⦿ all laptops are password protected on opening
⦿ all external hard-drive back up systems are stored in locked cabinets or locations and are destroyed after 6 years or earlier if requested by you
⦿ all paper files are stored in locked cabinets or locations and are destroyed after 6 years or earlier if requested by you
⦿ our website does not hold any information you share with us through the ‘contact us’ page once the information you enter has been emailed to us, therefore your information is safe. The website is also controlled with password protection for access to the control panel
⦿ our employees and associates are responsible for regularly changing their passwords on their email accounts. Please note that however hard we try to secure our email traffic there are always associated risks with this type of communication. Therefore please take appropriate care in opening emails pertaining to be from Afemo consulting, or any files/attachments included
⦿ any requests you make to us to obtain copies of the information we hold about you will be shared immediately with the Managing Director of Afemo Consulting to ensure full and comprehensive responses are madeIN CASE OF A DATA BREACHIn the unfortunate case of a data breach we will make contact with you and your organisation to make you aware of the situation. We will look to rectify the situation as quickly as possible, and also direct you to the Information Commissioner’s Office for further details or to make a complaint.KEEPING CONTROL OF THE INFORMATION YOU SHARE WITH USYour information is your information. Full stop. Therefore if at any time you wish to access the information we may hold about you please contact us immediately and we will respond to your request within 30 days. Our contact details can be found on the ‘contact us’ page of this Privacy Policy or you can contact your Coach directly.In summary your rights are:⦿ to request that any errors in the information you have shared with us are corrected
⦿ to request that your information is disposed of appropriately at the end of our contract with you, or earlier if you make the request for us to do so
⦿ to request copies of the information we hold about you
⦿ to request copies of the information we hold about you be shared with other organisations as instructed by yourself e.g. results of Psychometric AssessmentsIf you find our response inadequate you have the right to contact the Information Commissioner’s Office (ICO).UPDATES TO OUR PRIVACY POLICYWe reserve the right to update or modify this Privacy Policy as required. Please ensure you remain happy with, and accept agreement of, this Privacy Policy by regularly checking for any amends we make.MAKING CONTACT WITH USIf you would like to make contact with us to ask questions in relation to this Privacy Policy, please email [email protected].CHANGES TO OUR WEBSITEThis website is owned by Afemo Consulting (Afemo Health and Fitness Limited).The website, including the content of it, is provided for general information only. It is not intended to amount to advice on which you should rely.We may update our website from time to time, and may change the content at any time. However, please note that any of the content on our website may be out of date at any given time, and we are under no obligation to update it.We do not guarantee that our website, or any content on it, will be free from errors or omissions.